How Can Trending Vape Bottle Packaging Boost Your Sales?

Packaging can convey a lot about your brand and act as an ambassador for your brand. Many users believe that as long as they have a high-quality product in their hands, the packaging doesn’t matter. However, some people consider attractive packaging critical for building a brand reputation as for them it helps to promote them better. If you want your potential users to come back for the next purchase, your products should be the best, from packaging to after-sale services. Like any other product, the sale of vape juices can also benefit from attractive and creative packaging. Read ahead to understand how vape bottle packaging can help boost sales. 

Before you learn about the importance of vape bottle packaging, you can refer to the following video to know more about vaping:

Importance Of Vape Bottle Packaging 

The proper packaging of vape bottles is essential for many reasons. The vape juice market has experienced exponential growth in the past few years. The main reason behind its success lies in its packaging and marketing. Some significant reasons to use attractive and high-quality packaging for vape juice bottles are as follows:

1. Protection Of Vape Juice: 

The most significant reason to pack vape juice bottles properly is to protect the vape juice. If there is any spillage, or damage due to the poor packaging of vape juice, the users will be doubtful to proceed buying from your brand. Packaging can make opening vape juice bottles interesting. Therefore, it is crucial that the packaging you offer to your users can ensure protected delivery of the vape juice. Since liquids and oils are more likely to spill, a good packaging can even help in reducing the chances of damage during shipping. Furthermore, high-quality bottle packaging can keep the content of your favorite e-juice out of the league of your children. Therefore, every brand must put some serious thought into how they ought to pack their product so that the products are safe and the contents also remain protected.

2. Available in Perfect Shape: 

Brands and manufacturers get enormous choices to pack vape juice bottles, as they have the access to a wide range of shapes and sizes for the bottles. They have the luxury of providing various quantities of vape juices in different shapes of bottles and make the product look attractive. Therefore, packaging allows brands and manufacturers to provide products that cater to their most number of users. With multiple shapes of bottles, brands can provide vape juices in various amounts that are convenient to carry and use depending on the user’s preferences.

3. Appealing Appearance: 

Young users now dominate a large share of the vape juice market. Therefore, it is crucial that the packaging of vape bottles is attractive and catches the attention of the young generation. Popular social media platforms are full of videos, and vape juice is among the most popular unboxed products. Therefore, to attract a young user base and make the most of social media platforms, brands must use appealing materials for their vape juice. Several market surveys have highlighted that the young generation is more likely to invest in the product again if it comes in attractive packaging and appeals to the eye and other senses. Attractive packaging is a crucial aspect of brand promotion as it enhances sales and impacts buyers’ decisions positively.

https://cdn.pixabay.com/photo/2018/11/15/02/41/essential-oil-3816410_960_720.jpg

4. Convenient to carry, store, and use: 

Another significant benefit of attractive packaging is that it allows users to carry and use the vape juice conveniently. If brands pack the vape juice using high-quality material, the product will be convenient to carry and use. Additionally, good packaging can help the users store their favorite vape juice without worrying about the e-juice spilling from the bottle.

5. Brand recognition: 

When a brand uses different bottle shapes, materials and colors for packaging their vape juice, they have an opportunity to make themselves stand apart in the market. Half of the battle can be won with good packaging of the vape juice. Unique packaging can help brands as customers will be able identify the brands by their unique bottle shapes and colors. In this way, packaging and bottle shapes often become synonymous with a brand. 

How Does Vape Bottle Packaging Influence Brand Reputation? 

Often overlooked by many brands and businesses, packaging can influence a brand’s reputation in the market. Unique packaging can create a shift in the buyer’s decision and help promote it as a sustainable brand. Packaging can help up business in multiple ways, like enhancing its reputation. As per several recent reports, 95% of startups fail to make a mark as they ignore some vital aspects, like packaging as it seems mundane to them. Hence, it is crucial to pay attention to minute details like packaging and see how it can enhance a brand’s reputation. Here are a few important ways in which vape bottle packaging can influence the brand’s reputation:

via: https://pixabay.com/photos/creating-perfume-natural-perfume-1539654/

Showcase sustainability: 

It uses materials that are sustainable, reusable, and economical; a brand can project itself as an eco-friendly, and responsible brand. As the younger generation has become more environmentally conscious and are careful about the brands they associate with, being environment-friendly can help ramp up any brand’s reputation. Many brands offer packaging of vape bottles that users can reuse, making them green, eco-friendly, and sustainable. Even though it is vital to note that regulations and rules regarding the reuse and recycling of vape juice packaging can be tricky, as an entirely eco-friendly packaging is difficult to find. However, anything that comes close to sustainability should be well appreciated.

The advantage of the age of social media: 

There is no denying that it is the age of social media. The e-juice brands, who take advantage of various social media platforms, have a higher chance of making it big in the vape juice sector. Therefore, brands must gain popularity among young social media savvy users and showcase their best vape products on their platforms. Suppose your product is packed attractively and catches the eyes and attention of users, social media can help to enhance your presence more and build your reputation. Therefore, attractive packaging and trendy bottle shapes for vape juice are vital, as it attracts new users and also allows the enthusiasts to market your product through their social media.

The brand’s credibility:

Packaging of the vape juice informs the buyers about content and other vital information regarding the e-juice.These information are useful for users but also helps to establish the brand as a transparent and honest one. By offering vital information on the package, a brand can also highlight the quality of the product stored inside and offer instructions on how to use it for the best possible effects. Not giving away vital information about vape juice and its content can be a red flag for a brand.

It helps users believe that the brand is user-friendly: 

If, as a brand, you pay attention to how the product is packed, any specific color scheme that you follow, it will become apparent to the user that the brand cares about every minute detail. Nothing is more attractive to a customer, especially a new one, that the brand has invested time and thought in the package. Therefore, thoughtful packaging and attractive products can help make an impression among users that a brand cares about its customers. Hence, packaging can help present your brand as user-friendly and as a brand that cares about its users.

https://www.eliquidlabel.co.uk/vape-label-regulations-infographic/

Helps stand out: 

Packaging can allow brands to explore various forms, colors, and arts to enhance the look of their product. Unique packaging can help any brand get recognized easily and adds to its reputation. Attractive and artistic packaging adds a theatrical effect to the whole experience and entices the users to buy and explore the other products. Therefore, by investing in packaging of the vape juice that stands out from the rest of the brands, you can establish your unique identity.

Popular Options That Make Vape Bottle Packaging Stand Out

Plenty of trends have been making rounds in the packaging segment, and many brands have benefited by opting for them. However, there are specific trends in the vaping sector that brands have been exploring, which has helped build a brands reputation and also increase their sales. It is vital that a brand should experiment with their packaging ideas and strategies and then, decide what works best with their brand voice. Some of the most popular vape bottle packaging ideas that makes a brand stand out are:

• White, Brown Kraft: 

Probably the most simple and popular way of packaging a vape bottle is using white Kraft. This simple and economical way of packaging never goes out of style, and with people preferring economical and greener options, white and brown Kraft is an excellent option. Also, adding burlaps and cotton strings can make it rustic and bohemian. Such options are beneficial from the perspective of brands as it does not burn a hole through their pockets yet add a charming touch to their products. 

• Matte or soft-touch coating: 

Matte or soft-touch coating is another trending option in the packaging sector. Earlier, this trend was popular in gifting but has now taken over the packaging sector. The reason is that people love to have a soft-touch coating on their products. Such packaging is beautiful and elegant. After using the vape juice bottle, users can use the packaging for other purposes as well.

https://cdn.pixabay.com/photo/2020/04/14/19/32/industry-5044034_960_720.jpg

• Vibrant colors: 

While matte coatings are popular, vibrant colors and fancy patterns can also chord with some users. Many times, adding a splash of color or striking patterns can make a vape product stand out from the rest. Brands love to add colors and packaging containers that can relate to the contents inside. This trend can work well efficiently with young users experimenting with vape juice. Since flavored vape juices have gained tremendous popularity with young users, the brands try to reflect the flavors in their packaging. 

• Luxurious Embellishments: 

Using Luxury embellishments while packaging adds a luxurious and expensive element to the product. Adding luxury embellishments to product packaging can make a brand stand out and help them gain loyal clientele with a specific taste for luxury. People are more likely to invest in a product that is pleasing to the eye and something they can share and display with pride. By using luxury embellishments, you can get customers and users who would like to have a unique and luxurious vape bottle in their collection even though they are not regular customers.

• Add a personal touch: 

Sometimes, adding a personal touch to the packaging can make much difference. Even though it may be impossible for brands and manufacturers to add personal notes to every package, adding a small message can make the brand look appealing and can add to its reputation. Personalized touches and elements act as bait and encourage customers to boast about it.

via: https://cdn.pixabay.com/photo/2017/08/06/13/24/smoke-2592482_960_720.jpg

Final Thoughts

It is essential to understand that trending vape bottle packaging is more than just a material covering vape bottles. Packaging adds to its safety and appeal, offers vital information about its contents, and makes it stand apart from other products in the market. As younger generations prefer going green, sustainable packaging can make a substantial impact and statement. Therefore, to make sure people buy their vape juices, brands must consider  some packaging options that appeal to their users. All in all, packaging can make or unmake a brand’s reputation.

David

Recently, the Cannabis industry has risen to new heights. Its exponential growth has molded several budding writers, business chains, and experts who have a passion for the same.

Similar has been the journey of Nick Jones. He has grown himself as a powerful individual personality and a cannabis industry expert, having decades of experience in the industry.

His wide range of experience comprises performing intriguing roles at various esteemed organizations. In addition, he has also worked as a copywriter, SEO editor, and researcher for leading cannabis businesses in the United States of America.

Interestingly, he has traced the transformation and progression of the cannabis industry first-hand that adds even more credibility, insights, and value to his works. Therefore, the niches he has covered and has written about: Vape, Kratom, Marijuana, Delta 8 THC, and CBD, attract superb engagement and eyeballs from the audience.

Conclusively, his out-of-the-box ideas and interests continue to be an inspiration for many young cannabis enthusiasts.